Why You Should Work with Indie Bespoke Bridal Designers… Most Curious Wedding Fair Part 2

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Indie wedding exhibitors are kind of what A Most Curious Wedding Fair do…

And this year, we’re thrilled to be sponsoring the show, as it’s what we’re all about too. Last week, Becky talked about the importance of working with indie suppliers for your wedding and how they’re totally key to getting thoughtful, personalised design on the day. This week she’s back to introduce you to some more of the talented suppliers lined up for the fair, who you can chat to and make plans with in less than two weeks time! (If you buy a VIP ticket, you get one of our limited edition print magazines as part of your ticket too…)

THE ACCESSORIES

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Virna Pasquinelli, of Virna Pasquinelli Millinery

I feel that people are starting to rebel against the mass-marketed world where everything is disposable and our ‘likes’ are fed to us by the media and advertising. In a society lacking genuine individuality people increasingly have a desire to differentiate and therefore there seems to be more and more requests for bespoke services.

My Process…

I particularly enjoy the initial meeting with a client as for me is like a game; I study their appearance, body language and the way the talk to capture any kind of sign that makes me understand their unique character and style! I also usually ask them to make a mood board, and for three adjectives that describe their personality, the way they want to feel and how they want to appear. Additionally, I ask information about the venue and the set design. I always ask them to give me the name of a song that I usually listen to during the design process, too!

I make hats for those occasions where people step out of their normal selves and look to explore their alter ego(s).  My work is quite theatrical and playful and I find weddings to be one of the greatest ‘fancy dress’ parties, which is why I’ve decided to exhibit at Most Curious. One of my most rewarding bespoke challenges was for Katy Perry’s set at Glastonbury last year. I had to make giant pompom headpieces and gloves for her 8 dancers (amounting to 4.5km of pink tulle!). I had just 8 days to find a studio, a team, source materials manage and make everything. Seeing Katy bursting out in an explosion of pink tulle  to ‘Firework’ made me immensely proud of what we had accomplished.

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THE DRESS

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Sienna von Hildemar, of Sienna Von Hildemar

Honestly, where were we before Pinterest? I’ll admit, I hadn’t started my business pre-Pinterest, but I can’t imagine life without it! Each bride I have worked with has had a board going already, and it’s just so useful for us to be able to sit together, go through the images she’s pinned and talk about which features of each inspiration image stand out to her. When I’m working on a bespoke gown the design is a very collaborative process between the bride and myself. From the starting shape to any fit and shape changes, to choosing the colours and laces, the bride is involved in every decision. It’s a lot of fun and you can really bring your dream dress to life.  

My Process…

I also always try and get my brides to think about the style of clothing they like to wear when they go out: the pieces in their wardrobe that just make them feel great and how they fit on their body. Usually these pieces would be showing off the parts of their body that they’re most confident in. It’s so important to feel comfortable and yourself in your wedding dress, or you’ll spend most of the day thinking about it and missing little moments of what is the most incredible day.

I think it’s important to be prepared that if you’re having something made from scratch, you’ll need to do a certain amount of visualisation. Unlike going into a shop and trying on a dress then having it altered to fit, this thing doesn’t exist yet. There’ll be a series of stages and each time you’ll be able to see it come to life more and more and you’ll have input on the end result but you will have to be able to visualise the end product. After our first consultation, I’ll send 3 different sketches with moodboards for her to see. This is really to give her an understanding of what could be created and for her to see if I’ve translated her ideas as she’d like. This doesn’t mean she has to pick one out of the three but feel like it’s going in the right direction. The final design of the dress is going to be developed over the next few fittings.

My most out there design so far was a really cool two piece with wide leg trousers and an asymmetrical boned bodice top. I am waiting for someone to come to me wanting something in a beautiful,  bold colour though. Then we’ll really have some fun! (Mr and Mrs Unique readers…I KNOW you’re the perfect people for that challenge!)

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THE ACCESSORIES

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Photos Nicola Dixon Photography

Hannah, of Eden B Studio

Your wedding is probably the one day in your life where you’re actually going to think about what you’re wearing for a solid 12 months before the day, so even the tiniest of details become really important. I like to think of my hairpieces as heirlooms/keepsakes, having the personalised touches that come with being involved in the design process and knowing that you have a one of a kind piece adds a sentimental value to the piece. Having the opportunity to create a bespoke design with your supplier means you can have EXACTLY what you want, and also means you get to work with small artisan businesses that you otherwise might never get the opportunity to. We’re a lovely bunch…usually wedding obsessed and pretty well connected within the industry so you never know, we might just be able to recommend someone amazing for another part of you wedding!

My Process…

Often a bride will have seen something in my collection that they like and it can be used as a foundation for new ideas and a basis to work from. Pinterest is fine but maybe don’t rely on it too heavily – in your bespoke supplier you have a really creative person (with million mood boards in their head) at your fingertips so make use of their skillset. I find that just by talking to my brides we generate so many original ideas. If you have chosen your dress already..that’s a picture I definitely want to see! The dress really helps me understand your style and the general vibe of your wedding. 

I haven’t said no to a commission yet, but I’ve so far been so lucky that the enquiries I’ve had have been totally up my street. Chances are if you’ve got as far as getting in touch it’s because you like what you see…. I have a certain style and anything I create will naturally have a similar aesthetic, even if it’s a bespoke design. So if you find you’re not that keen on my collection pieces I’m probably not the gal for you. I also think you can tell a lot from the kind of places you discover your supplier. For example, if they are popping up in your favourite publications like Mr & Mrs Unique, or you see them on the exhibitor list at a wedding fair you’re going to (yasssss Most Curious Wedding Fair!) then you’ve probably got quite a bit in common style-wise with them!

As with any small, artisan business i’ve got 99 challenges (aka things on my To-Do list) but my brides aren’t one of them!

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THE CAKE…

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Kat, of Kat Bakes

Every cake I make is a collaboration of ideas between myself and the couple. We have initial discussions and then a tasting, where they also takes flavours and samples away so they discuss freely without me hovering over them! Then we finalise it all. 

My Process…

I usually ask for the cake to be confirmed at least two months prior to the wedding date but I can also be flexible. I’ve had last minute wedding cake orders and will always do my best to make it work. It’s such a privilege to be asked to make someone’s wedding cake that I never like to say no. But I did have to once when the order was for a wedding in two days time!! I’m not sure why they were ordering the cake SO late in the day, maybe their supplier had let them down, but sadly I had too many other orders already booked in so wasn’t able to help.

I think it becomes very obvious if we are a good fit as soon as they tell me what they’re looking for. If someone asks for a very traditional, sugarpaste creation, I know I’m not the right person for the job. Usually however, the couple has looked at my website or had a recommendation so they know my style and the type of cakes I do. My favourite job so far would be a dessert table and cake I made for a close friend’s wedding, which took place in the crypt of the church they were married in. The whole aesthetic of the wedding was breathtaking and for my work to be a part of it was a complete honour. I made a selection of canapé sized desserts which were laid out on a table with lots of beautiful foliage and a tiered chocolate salted caramel cake with mascarpone icing in the centre. It was really warm in the venue so the cake had to be brought down after dinner – only time I’ve finished decorating a cake after multiple glasses of champagne! 


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If you would like to meet these and other incredible indie bridal designers – and why wouldn’t you – you must come along to the Most Curious shows, which are in less than two weeks time now (eeeeep!).

For more information and tickets click HERE

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