Will the Google announcement effect your business?!

Photo by Alexa Loy Photography

Photo by Alexa Loy Photography

Do you have a mobile-friendly website?!

A bit of a change from the normal wedding posts today peeps!

Hope you don’t mind as I steer in the direction of writing a quick post to support and advise wedding businesses, in fact any business that needs traffic to their website!

Last month Google announced that as of 21st April 2015 all websites has to be mobile friendly or it will be demoted in the mobile search rankings. 

With over 60% of all online searches being carried out via mobile devices, Google wants to offer their users the ultimate experience, and that means businesses have to make changes to their sites if they don’t want to drop down in the listings.

When I first heard this I thought crikey! My business depends on sending traffic through to peoples website, so it something ive been working on behind the scenes, whilst managing a totally redevelopment of our website that we are currently working on and launching in a couple of months.

So this is where we can help your business…

Last week I mentioned that we are bringing in three new people into the Mr & Mrs Unique fold, and one of them is the lovely Eugene. Eugene is a highly experienced online marketing and SEO wizard and he has been working with us on the redevelopment of our website, to make sure Mr & Mrs Unique and its suppliers will always be at the top of Google listing.

Eugene has given me some advice to share with all businesses that this might affect, plus given you some options on how to change your site:

Visit the Google announcement page where there is more information about the announcement and how it will affect your business here

Try their test page to see if your website is truly mobile friendly- you can do that here:

TEST YOUR WEBSITE & SEE IF ITS MOBILE FRIENDLY: https://www.google.com/webmasters/tools/mobile-friendly/?utm_source=wmc-blog&utm_medium=referral&utm_campaign=mobile-friendly

It will list any problems Google will have with your site.

If you work from a WordPress platform and depending on what templates you used to build your website, there could be a setting that transforms your site to mobile- friendly one.

If you do convert straight over then make sure your new mobile site is attractive and easy to use, otherwise it could cause high bounce rates with people not sticking around to check it out. Make sure your front page says who you are, what you do and that the navigation is easy to use.

If your website comes up as a non-friendly site and you’re not not on a platform like WordPress, don’t panic! You don’t have to start your website from scratch and create a completely new website! We can help you avoid this by turning your current website into a mobile friendly site ahead of the deadline.

We can basically create a stand alone mobile friendly site that is:

Optimised for all smart phones

Hosted

Unlimited pages

Unlimited updates

Can also offer optional SEO into titles and descriptions on your mobile website

(Packages start from around £99pcm)

The process would involve converting your non-mobile friendly websites to a stand only ‘mobile-friendly’ version and then giving you an email link to preview the new mobile website to sign off and go live before 21st April.

If anyone would like more help and advice on this before and after the 21st of April, or you have any queries about SEO and how you can use it to boost your business, please do not hesitate to drop us an email at info@mrandmrsunique.co.uk

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