Tag: pivoting businesses

Wedding businesses that pivoted during lockdown… Millie’s Masks

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Wedding businesses that pivoted during the lockdown…

Introducing Millie’s Masks…

When the pandemic hit, it not only left many couples devasted that they had to change their plans, it also hit the wedding industry hard. Watching the pandemic unfold and seeing so many colleagues’ lives turned upside down as their passion, work, and income stopped for the foreseeable future, was heartbreaking. With still no guidance from the government of when and how weddings will return to some kind of ‘norm‘, everything is still very much up in the air for couples desperate to say their ‘I do’s‘, and for the hard-working, mainly self-employed businesses that are the heart and soul of our wedding industry.

The lockdown has had an effect on us all. My own business which supports wedding and hospitality clients changed overnight, and I have since been on a personal journey which has included juggling work/life/family/homeschooling to two kids… and it’s not been easy by any stretch of the imagination! We are all adapting to this new way of life and it has been amazing to witness how resilient, creative, and blooming amazing my fellow wedding industry friends are, as many pivot their businesses to support their families, their home, and the community around them.

One such individual is Jo from The Couture Company; a bespoke, alternative dress …

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